It all started with three friends passionate about desserts, particularly ice cream. We believe that even the simplest of things can be turned into extraordinary things. While living in Brazil we had the opportunity to try Mexican paletas for the first time, they were bigger than normal ice pops, hand made and had non-traditional flavors, it was love at first sight. We decided to embark on a search for the best paletas and our weekends became a ritual where our families came along to help us find the perfect paleta, after trying hundreds of paletas we came to the conclusion that there wasn’t a place where we could find the flavors and quality we were expecting.
It was then that we decided to make our own paletas that would be extraordinary from the first bite to the last one in different flavors. The challenge took us on several trips to Argentina, Peru and Brazil looking for the best training available, we even set up a lab inside one of our apartments. Nighttime became a magic moment where we would combine unique ingredients and recipes to later put them to the test against the toughest judges, our own children.
After getting a consistent smile from our judges for every flavor we had created, we decided to share our paletas with the rest of the world. We agreed on Miami to start our journey for being a city of incredible cultural diversity and a cradle of new trends. For our logo, we chose the Catrina as a symbol of equality and union and Morelia as our name for being the city capital of the state of Michoacan, where the first paletas showed up around the XVII century.